Sneakers are footwear made out of flexible material and its sole is mostly of rubber. The upper part of sneakers is made of leather or canvas. At the beginning, sneakers were used for the sports primarily but nowadays they are widely used as casual footwear also. Children love to wear sneakers when going to school because it provides great comfort to the foot. Now coming towards the different versions of the same word “sneakers”, in USA sneakers are also referred to as “kicks”. In British English the sneakers are replaced by the word “trainers” and in South African English the term is used as “takkies”. An interesting fact is that sneakers has its roots deeply entrenched in the hip hop world and umpteen rappers sign a million dollar deals with different brands such as Nike,Adidas or Puma to promote the brand in their videos.
One last fascinating thing about sneakers that you must know about sneakers is that it was developed by a London Police Officer. He made up a rubber sole to get hold of the criminals without making any noise, hence the term evolved “sneakers” as he called his invention.
Lets us have a look at the top 10 most popular sneaker brands.
When two Australians thought that there is no need of laces in the shoes, then at that very time Royal Elastics was born in the world of sneakers. It was formed in 1996. The main feature about this company is that it is focused on the elasticated closure system to fasten the shoe to the foot. Royal Elastics say NO to laces. Those of you who hate to handle laces on their shoes,Royal Elastics is the best option.
It is a Boston based footwear manufacturing company. Its full name is New Balance Athletic Shoe,Inc but is known as New Balance. It was first founded in 1906 and at that time it was known as New Balance Arch Support Company. New Balance does not name its shoes rather it identifies the shoes by a 2,3 or 4 digit model number. You might know one important thing about New Balance,especially when you are out shopping for footwear in one of New Balance outlets and that is the quality of the shoe is represented by the model number it has. It implies that the higher the model number of a shoe, the higher quality that shoe is in terms of cushioning and stability.
It is a subsidiary of the German sportswear company Adidas and it produces athletic shoes. Joseph William foster actually started off the story line of this great brand, Reebok, living in a village 6 miles northeast of Bolton,England. Then he joined hands with his sons and they named the company J.W Foster and Sons. It has very wide market and is excellent footwear manufacturer.
DC Shoes is an American company based in Vista, California and was founded by Ken Block and Damon Way in 1993. It specializes in footwear used in extreme sports. It also sponsors a number of BMX riders and skateboarders.
Puma AGRudolf Dassler Sport, was formed in 1942 under the name of Gebruder Dassler Schuhfabrik by two brothers Adolf and Rudolf Dassler. When the relations between the two brothers deteriorated, two brands came into being namely, Adidas and Puma. Puma has sponsored numerous footballers and is known for making football shoes.
It is the parent company of the Adidas Group and consists of the Reebok sportswear company. Sports footwear is one of the many product lines of Adidas. The others are bags, shirts, watches and eyewear. It is the main company in the supply of team kits for international football teams.
The name speaks for itself. There is no doubt that Nike is the best and is at the top of all the footwear manufacturing companies. It has more than 30,000 employees worldwide, as per the data of 2008. An interesting thing about Nike is that it takes its name from the Greek goddess of victory, and yes folks it is a symbol of excellence.