Being valuable is all about having a large customer following coupled with large amounts of revenue generation and sales. It should be noted that this ranking is based on the basis of surveys conducted with millions of customers of different brands. Customers prefer to evaluate the value of their favorite brands in a manner that is quite different from that of the experts. For this reason, it is preferable to rely on the ratings offered by the experts in this regard. Here are the 10 most valuable brands in the world 2014.
10. Amazon
The total calculated brand value for this company is about $ 64.3 billion. It should be noted that a 41 5 change has been reported in the brand value for this company. The company had reported that $ 74.4 billion in terms of sales in 2013. For this year, the sales and earnings are going to be much higher. It should also be considered that Amazon is also working on a continuous expansion plan in order to enhance the outreach of its products and services.
- Marlboro
The total brand value for this company is about $ 67.3 billion as calculated by a number of companies. Last year, the company occupied the number 8th spot. However, it is evident from the brand value of this company that a large number of people still prefer to consume large amounts of cigarettes.
- AT & T
The brand value for this company is about $ 77.9 billion. The company has been able to grow in terms of its sales but was forced to lose two spots because of the faster growth of Microsoft and Visa. However, it is still the most valuable brand in the world in the telecom sector.
- Visa
Visa has a brand value of about $ 79.2 billion. The company has been able to outperform the performance of other companies in the sector through the use of its numerous reward programs.
- Coca Cola
For this year, the calculated brand value for Coca Cola is $ 80.7 billion. It is indeed the most valuable soft drink brand, much higher in comparison to Pepsi which now occupies the 88th spot. The reason for which Coke fell a few spots is because of the mixed opinions of the consumers about the health benefits of consuming this drink.
- McDonald’s
The brand value for McDonald’s has been adjusted to be around $ 85.7 billion. The company is still struggling in terms of obtaining great reviews from the customers. The brand value has decreased by a total of 5 % in comparison to the past few years. Despite this, it is still the most valuable food brand across the globe.
- Microsoft
Standing at $ 90.2 billion in terms of its brand value, the performance of Microsoft has been exceptional. It has been reported that the total value of this company is going to increase till the end of 2014. For this reason, it is probable that next year the company will be able to move upwards. The sales and profits of the company have also been on the rise. In addition, the financial backing of the company is also really strong in comparison to other brands in the sector.
- IBM
The brand value of IBM is about $ 107.5 billion as of 2014. However, the company officials are not that happy in terms of their ratings because of the drop in value. The company is focusing excessively in terms of enhancing their cloud products and services. It is for sure that Microsoft and IBM are both looking to generate a large number of profits from expanding their services into the cloud sector. Cloud services are paving the path into the future. It can also be said that this sector is going to enhance its outreach in the years that are about to follow. At the same time, there are also a number of other companies that are looking to give IBM and Microsoft a really tough competition.
- Apple
The brand value for the company now stands at $ 147.9 billion which is indeed much higher in comparison to the company at the number 3 position. The 3 year run of this company has brought in a number of benefits but still the officials assert that the aims of the company are much higher than most can imagine. It is an indication of the profitable stance of the company and their need for growth. The primary competitor of the company is still Samsung which has been outperforming Apple in terms of total number of sales of smartphone products and services. There is also a never ending race going on between the two brands in terms of launching new and state of the art products. The smartwatch is one such product that has been in the focus of both companies. However, Samsung has already beaten Apple in this regard. Still, Samsung is nowhere near Apple when it comes to having the top brand value.
The total brand for Google is $ 158.8 billion. The company remained the most valuable brand from 2007-10 but lost its position for a few years. However, for 2014, the company is back at its rightful place. There is no doubt in believing that the company has shown its exceptional ability to innovate and offer customers, the products which no one else can. The release of Google Glass is just one segment of what the company has in store for its customers.
